Disclosure: This post contains affiliate links. I may earn a commission if you click through and subscribe, at no extra cost to you.
Frase compresses what normally takes 2-3 hours — SERP research, brief creation, draft writing, content optimization — into a 30-40 minute workflow. Here’s the exact process to use it effectively.
What Frase Does (The 60-Second Overview)
You input a keyword. Frase analyzes the top 20 Google results for that keyword, extracts the headings, topics, and questions they cover, and generates a research-backed content brief automatically. You then write (or generate with AI) in Frase’s editor, which grades your content score in real-time against what’s ranking. The brief generation alone eliminates most of the manual SERP research phase of content creation.
Step 1: Create a New Document
Log into Frase, click “New Document,” and enter your target keyword. Frase will take 30-60 seconds to analyze the SERP. You’ll see the top results loaded in a panel on the right side of the editor.
Step 2: Generate an Auto-Brief
Click “Auto-Optimize” or the brief generation button. Frase creates a structured outline based on the most common headings and topics across the top-ranking results. Review it: you’ll see which H2s appear in multiple top articles (high importance) and which are unique (potential differentiation opportunities).
You can drag competitor headings directly into your outline, remove sections that don’t fit your angle, and add your own headings. This step takes 5-10 minutes and produces a research-backed structure you’d otherwise spend 45 minutes building manually.
Step 3: Write Using the Content Score
As you write in Frase’s editor, the right panel shows a content score (0-100) that updates in real-time. It reflects how thoroughly your article covers the topics that the top-ranking articles cover. A score of 70+ generally indicates solid coverage; 85+ is competitive with the top results.
The panel also shows specific topics you haven’t covered yet. As you address each one (not by keyword stuffing, but by actually covering the topic), the score rises. This turns optimization from guesswork into a checklist.
Step 4: Use Frase AI for Sections You’re Stuck On
If you’re stuck on a section, use Frase’s built-in AI writer to generate a first draft of that section, then edit it. The AI has context from your brief and the competitor analysis, so it produces more relevant output than a cold prompt in ChatGPT. Use it for sections you understand well enough to edit quickly, not for expertise you don’t have.
Step 5: Answer the “People Also Ask” Questions
In Frase’s research panel, look at the “Questions” tab — it pulls “People Also Ask” questions and related queries for your keyword. Add the most relevant ones as H3s within your article. Answering PAA questions can capture featured snippets and additional search traffic beyond your primary keyword.
The Full Workflow Time Breakdown
| Task | Without Frase | With Frase |
|---|---|---|
| SERP research | 45-60 min | 5 min (automated) |
| Brief creation | 30-45 min | 5-10 min (auto-generated, you refine) |
| Writing + optimization | 60-90 min | 40-60 min (real-time scoring) |
| Total | 2.5-3.5 hours | 50-75 min |
The time saving is real — and compounds across every article you write. At $15/month for the Solo plan, Frase pays for itself in the first article of every month.
→ Try Frase for $1 for 5 days — full access, not a limited demo.